Premier League marketing costs most in Football

March 3, 2015 |   |  Live Soccer

The Premier League has once again proven to be the most marketable league in the world after negotiating a £ 5 billion deal with Sky and BT for the live telecast rights.

This deal will come into force from the 2016-17 season and it will make the Premier League clubs even richer. It would finally enable the likes of Chelsea and Arsenal to compete with the likes of Real Madrid and Barcelona, who boast of huge TV money to go along with the large commercial revenue from the sponsors. TV money is a major contributor to the finances of a club.

The latest deal will see the bottom club in the Premier League receive more money than several time European champions Ajax, who play in the Dutch league. It remains to be seen if this huge sum of money will trickle down to the lower levels of British football. Currently, only a small fraction of the amount goes into the championship and the lower stages as parachute payments. Premier league has promised to support grassroots level football at a much bigger scale than it is currently funded. The news comes as a welcome boost for the likes of Manchester City, who failed to comply with the FFP regulations. Read more

More Football Matches to be Telecaste on Television soon

January 16, 2015 |   |  Videos

The Premier League and the Major League Soccer both will be looking to expand their exposure in television by having more matches televised and broadcasted by more channels in 2015.

The Premier League is working on introducing regular Friday night live matches and have a total 168 live matches available per season for a fan to be able to watch on their household.

Even some major technology companies such as: Apple and Youtube are believed to be thinking about bidding to buy digital rights for matches where they could have the liberty of uploading certain matches to their online platforms.

Meanwhile on the MLS, the 2015 will be bringing a new level of exposure of football to the United States which is not considered to be one of the biggest or most influential sports in the country. Univision, ESPN and Fox are all of the networks that will get an exclusive national broadcast window each weekend as they all signed a $720 million rights deal with the American League which starts on 2015.

The matches that are going to be broadcasted by the Univision network will have the chance of being viewed in English and Spanish as well as this increases the amount of audience that would be interested in sitting at home and watch their favorite club playing in the MLS.

This is the first time ever that Univision has ever had streaming rights to its MLS broadcasts as well as being the first time that Univision is going to be production their own broadcasts from their own site instead of having a feed produced by a simultaneous local broadcast.

Next year, ESPN will also have online streaming rights to every MLS game which is not broadcasted national in United States and this allows fans from across America to be able to watch matches through the website of ESPN and a number of their applications.